Eulia, Inc. / for us to talk through
Eulia stays our wellness company. These are the other ideas: your baby-memories app Little Chapters, plus Munim's meeting-agenda tool and packing organiser. Here is what the tax, immigration and legal specialists advised, laid out simply so we can decide together.
Start here
Does Munim want to be hands-on building these before his green card (~2027)?
Munim's visa only lets him work for Eulia right now, so everything hinges on this.
It is the only place his visa lets him work on them now. Simplest path. Cost: they share Eulia's one tax-free shield, and stay Eulia's for good.
Two separate tax-free shields, one for each of us. Munim is a shareholder now, COO after his green card. Cost: he cannot build it himself until ~2027.
| Route | Verdict | Why |
|---|---|---|
| Its own US companyyou as CEO, Munim a shareholder, no title | RECOMMENDEDif you drive it | Clean. Each of us gets our own ~$15M tax-free shield. Munim joins as COO once he has his green card. He just cannot build it before then. |
| Inside Eulia, permanentlya real family-wellbeing product line | WORKSif Munim builds it now | The only route Munim's visa lets him build it now. Simple. Costs the second shield, and it becomes Eulia's for good (cannot be cleanly separated later). |
| Estonia companyincorporate there, Munim cofounder, no title | AVOID | A foreign company can never give the tax-free-at-sale break. Roughly $15M each lost, plus yearly US tax once we are both residents, plus Finnish tax. No upside. |
| Park in Eulia "just for now"then move it out once it grows | AVOID | Moving a product out of Eulia later is taxable and resets its 5-year clock. We would pay real money to undo it. Worst of both. |
The shield, in plain terms: a US rule that can make up to about $15M of each founder's gain tax-free when the company is sold. It needs a US company held 5+ years. Every separate US company adds one more shield for each of us; everything piled into one company shares a single shield.
At any second company Munim is a shareholder only, no CEO or COO title, until his green card. His visa needs it that way. COO is fine after.
Memories, community, feeling supported. The moment it adds anything clinical (baby health, sleep, or mood as medicine) it puts Eulia's tax break at risk. Good to keep in mind as Little Chapters grows.
No signing anything over to each other. You keep Little Chapters, Munim keeps his. At formation you put in the app, Munim puts in cash, and we set the split directly.
If it becomes its own company, do it while it is worth about $0. Waiting pulls Finnish tax onto the value it has gained by then.